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Statistical Challenges in Computational Advertising

Statistical Challenges in Computational Advertising

This video was recorded at 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Paris 2009. Many organizations now devote significant fractions of their advertising/outreach budgets to online advertising; ad-networks like Yahoo!, Google, MSN have responded by constructing new kinds of economic models and perform the fundamental task of matching the most relevant ads (selected from a large inventory) for a (query,user) pair in a given context. Nearly all of the challenges that arise are substantially data- or model-driven (or both). Computational Advertising is a relatively new scientific sub-discipline at the interesection of large scale search and text analysis, information retrieval, statistical modeling, machine learning, optimization and microeconomics... Show More
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