Material Detail

Probabilistic Machine Learning in Computational Advertising

Probabilistic Machine Learning in Computational Advertising

This video was recorded at NIPS Workshops, Whistler 2009. In the past years online advertising has grown at least an order of magnitude faster than advertising on all other media. This talk focuses on advertising on search engines, where accurate predictions of the probability that a user clicks on an advertisement crucially benefit all three parties involved: the user, the advertiser, and the search engine. We present a Bayesian probabilistic classification model that has the ability to learn from terabytes of web usage data. The model explicitly represents uncertainty allowing for fully probabilistic predictions: 2 positives out of 10 instances or 200 out of 1000 both give an average of 20%, but in the first case the uncertainty about the prediction should be larger. We also present a scheme for approximate parallel inference that allows efficient training of the algorithm on a distributed data architecture.


  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Disciplines with similar materials as Probabilistic Machine Learning in Computational Advertising


Log in to participate in the discussions or sign up if you are not already a MERLOT member.