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Lecture 1: Who Develops Breakthrough New Products and Services - Users or Manufacturers?

Lecture 1: Who Develops Breakthrough New Products and Services - Users or Manufacturers?

This video was recorded at MIT 15.356 How to Develop "Breakthrough" Products and Services - Spring 2004. Before thinking about how to do concept development, we will explore who does this activity. Specifically, is the concept developer really a manufacturer - or is it a product or service user?

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