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Lecture 2: Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method"

Lecture 2: Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method"

This video was recorded at MIT 15.356 How to Develop "Breakthrough" Products and Services - Spring 2004. Users innovate when it is in their interest to do so. But not all user innovations will make a good product from a product manufacturer's standpoint. Therefore, manufacturers must identify and learn from "lead" users. 3M and other firms have learned to network their way to lead users and then combine lead user ideas with their own to create "breakthrough" new products and services. The reading for this lecture describes the 3M experience.
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Material Type:
Presentation
Date Added to MERLOT:
February 10, 2015
Date Modified in MERLOT:
February 10, 2015
Author:
Submitter:
The Open Education Consortium
Primary Audience:
College General Ed, College Lower Division, College Upper Division
Technical Format:
Video
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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