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Why do We Need Differential Pricing?/Industry Perspective

Why do We Need Differential Pricing?/Industry Perspective

This video was recorded at MIT World Series: Large Molecules, Large Dreams: A Forum on Global Drug Pricing and Sustainable Medical Innovation. Why do We Need Differential Pricing?/Industry Perspective The very first tablet or drop of a new medicine comes at a dear price-- $800 million – according to recent studies of R&D in pharmaceutical industries. But manufacturing subsequent pills costs literally pennies. What's a fair way to price life-improving, or life-saving medicine? The two speakers in this part of the forum vigorously defend charging different prices for medicines in different parts of the world. Judy Lewent argues that differential pricing ensures global access. She says, "There would be little sense selling drugs at prices people can't afford." It also generates the revenues... Show More

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