Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II




        

Search > Material Results >

Launch! Advertising and Promotion in Real Time

        

Launch! Advertising and Promotion in Real Time

Logo for Launch! Advertising and Promotion in Real Time
"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of... More
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: February 15, 2010
Date Modified in MERLOT: November 15, 2013
Authors:
Submitter: Cathy Swift

Quality

About

Primary Audience: College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: yes
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

Connections



QR Code for this Page

Browse in Categories

Discussion

Discussion for Launch! Advertising and Promotion in Real Time

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page