Bookmark Collection

Fall2005

Date Added to MERLOT:: July 28, 2006
Created by:: Sherry Reynolds
License:

Collection Content

Readings on Pricing (Collection)
Is Big Brother in Your Grocery Cart? (Reference Material)
Pricing Issues (Tutorial)

MKTG370
Best Global Brand (Reference Material)

2004 data - July
Understanding The Science Of Shopping (Presentation)
Product Life Cycle (Quiz/Test)
BricksOrClicks Channel Conflict Simulation (Simulation)
Magazine Production (Presentation)

In-class activity -- target marketing