CAREERS IN ADVERTISING
'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and services. It’s also a diverse field, providing career opportunities to people with a wide spectrum of skill sets. Nearly half a million Americans are employed in advertising, with duties ranging from designing logos and producing commercials to selling pitches to prospective clients. In all of their work, advertisers must demonstrate passion and creativity while keeping the strategic objective in mind. This guide that follows helps interested individuals understand major areas of the advertising industry, where their skills and ambitions will best fit, and what they can expect to earn in the field.'