Material Detail

The Power of Conjoint Analysis - Insight into preference, choice and trade-off

The Power of Conjoint Analysis - Insight into preference, choice and trade-off

This is a free textbook offered by BookBoon.

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ... you are confronted with choice....

“I like X, but it’s the most expensive, and it’s not available ex-stock”

“The Y is a strong brand, cheaper than X but not as powerful”...

Show More

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.