The Power of Conjoint Analysis - Insight into preference, choice and trade-off
This is a free textbook offered by BookBoon.
Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ... you are confronted with choice....
“I like X, but it’s the most expensive, and it’s not available ex-stock”
“The Y is a strong brand, cheaper than X but not as powerful”...Show More