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"The Power of Conjoint Analysis Insight into preference, choice and trade-off" icon

The Power of Conjoint Analysis Insight into preference, choice and trade-off

This is a free textbook offered by BookBoon.

The table of contents includes:

'- Introduction

-----The Role of Statistics in Market Research

- An Outline of Conjoint Analysis

-----Sample Size Considerations

- Case Studies

-----Private Sector Case Study: The Bundling of Digital Services

-----Public Sector Case Study: Exercising Choice for Specialist Healthcare Treatment...

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