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12 Smart Practices to Improve Marketing and Sales

12 Smart Practices to Improve Marketing and Sales

This is a free textbook offered by BookBoon. "12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors. And also for students on Marketing and Business courses. It covers most important topics and cases in the areas of Digital Marketing, Content Marketing Lead Generation and Marketing Technology. I have divided the book into two parts. Part 1 deals with subjects such as content management and lead management and provides an overview of relevant issues in these areas. Part 2 deals with digital marketing and marketing technology. Digital marketing is the set of marketing activities in an online environment. This free E-Book is a must-read for CEO’s, Marketing & Sales Managers, Service Managers and Students on Marketing and Business... Show More
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