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Recreational Equipment Incorporated (REI): A Responsible Retail Cooperative

Recreational Equipment Incorporated (REI): A Responsible Retail Cooperative

This case will discuss REI’s social responsibility initiatives and business framework. We begin by analyzing REI’s background and business structure. Next, we examine REI’s emphasis on employees, the environment, and the community. We then touch upon REI’s advocacy efforts and the REI Foundation. The case concludes by looking at some challenges the company must address....

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