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Material Detail

Using Market Concentration

Using Market Concentration

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the results and consider the how it may affect marketing decisions.

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More about this material

Material Type:
Assignment
Date Added to MERLOT:
March 15, 2017
Date Modified in MERLOT:
May 4, 2017
Author:
Great Ideas for Teaching Marketing
Submitter:
Cathy Swift
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
unknown
Accessibility Information Available:
Unknown
Creative Commons:
unknown

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