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Material Detail

The Brand Building Process

The Brand Building Process

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands are chosen because of the unique culture they offer. A brand embodies a unique set of language, visuals, legends, imagery, colors and style. Learn how great brands transport the customer into a different mental space.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 12, 2017
Date Modified in MERLOT:
June 21, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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