Material Detail

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. 

The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.

The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

The site also has additional information that could be used for classes, including:

• Marketing Links
• Marketing Lists
• Marketing Stories
• Marketing Terms

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