In this course, the student will learn about the entire marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. The student will learn to ask: what does the customer need? What does the customer want? Who is this customer? The student will also explore the various ways in which marketing departments and independent agencies answer these questions—whether through research, analysis, or even trial-and-error. Once a company identifies its customer and product, marketers must then determine the best way to capture the customer's attention. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 203)
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