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Consumer Segmentation

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates ways that markets can be segmented, describes successful criteria for segmentation, provides advantages of segmentations, describes segmentation strategies, etc.
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 1, 2007
Date Modified in MERLOT:
February 27, 2017
Authors:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
High School, College General Ed, College Lower Division
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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