Material Detail

Brand Exchange

Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week article about the Best of Brands. One can access past features as well as the current feature.


  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections (4) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Disciplines with similar materials as Brand Exchange
Other materials like Brand Exchange


Log in to participate in the discussions or sign up if you are not already a MERLOT member.