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Material Detail

Brand Exchange

Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week article about the Best of Brands. One can access past features as well as the current feature.
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
April 20, 2002
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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