Material Detail

MikesBikes Advanced

MikesBikes Advanced

MikesBikes Advanced gives students real-world business experience as they manage their own bicycle manufacturing company.

Competing individually or in teams, students analyze real market and financial reports to formulate their own cross-functional strategy. Implementation requires them to engage with all key...

Show More


  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections (4) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Log in to participate in the discussions or sign up if you are not already a MERLOT member.