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MikesBikes Introduction

MikesBikes Introduction

MikesBikes Introduction is a highly engaging method to teach the foundations of business by giving students the opportunity to manage their own virtual company. This unique business simulation is specifically designed for introduction to business courses by gradually building your students’ knowledge and confidence in core business concepts, terminology and decision-making. As they progress from Product Manager to CEO; students experience making sales, marketing and operations decisions in a safe and fun learning environment. They receive real-time feedback enabling them to see the impact of their decisions and link theory with practice. The competitive nature of the simulation motivates students to understand business principles at a deeper level and become personally engaged in the... Show More

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Bob Sproule
Bob Sproule (Faculty)
5 years ago
I have added a learning exercise which is a compilation of a comprehensive set of resources I have developed over a 10+ year period of use of the game. I want to share this material. This simulation game has been used in class sizes up to 1400.
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