globalEDGE Online Module: Developing a Marketing Plan
The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and addresses How to formulate a marketing strategy, Researching foreign markets, Researching the market through government agencies, Researching the market through development agencies, and researching the market by region. It also includes a case study, glossary of terms, quiz questions for each section, and a list of references for further reading. The globalEDGE Developing a Marketing Strategy is a free, online course module. Access to this module requires registration to globalEDGE, which is free.