Material Detail

globalEDGE Online Module: Developing a Marketing Plan

globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and addresses How to formulate a marketing strategy, Researching foreign markets, Researching the market through government agencies, Researching the market through development agencies, and researching the market by region. It also includes a case study, glossary of terms, quiz questions for each section, and a list of references...

Show More

Quality

More about this material

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.
Jennifer Malarski
Jennifer Malarski (Faculty)
2 years ago
Really thorough presentation on developing a marketing plan, especially for students focused on a non-domestic market or working with a more global customer base. This could easily be used within a Marketing course and/or an International Business course. I will recommend this material to students to review outside of class.
Time spent reviewing site: 1 hour