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globalEDGE Online Course Module: Global Market Opportunity Assessment

        
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globalEDGE Online Course Module: Global Market Opportunity Assessment

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The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market opportunities, how companies conduct market opportunity assessment, what makes market research effective, and practical approaches to identifying foreign market opportunities. It also includes a case study, glossary of terms, quiz questions for each section, a questionnaire and a list of references for further reading. The globalEDGE Market Opportunity Assessment Module is a free,... More
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Material Type: Presentation
Technical Format: Website
Date Added to MERLOT: July 01, 2009
Date Modified in MERLOT: January 16, 2018
Author:
Send email to administrator2@globaledge.msu.edu
Submitter: Sarah Singer

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  • Peer review 4.75 rating
    Peer Reviews: 4.75 rating
  • User review 4.5 average rating
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About

Primary Audience: High School, College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Platforms: Not specified at this time
Technical Requirements: Access to the globalEDGE Global Market Opportunity Assessment module is FREE. You need to be a registered globalEDGE user. This module is best viewed with a 1024 x 768 window resolution and works with the following browsers: * Internet Explorer 6 or higher * Firefox 2 or higher Flash is required to view this module properly.
Language: English
Cost Involved: no
Source Code Available: unsure
Accessibility Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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