globalEDGE Online Course Module: Global Market Opportunity Assessment
The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market opportunities, how companies conduct market opportunity assessment, what makes market research effective, and practical approaches to identifying foreign market opportunities. It also includes a case study, glossary of terms, quiz questions for each section, a questionnaire and a list of references for further reading. The globalEDGE Market Opportunity Assessment Module is a free, online course module. Access to this module requires registration to globalEDGE, which is free.