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Fiat Stilo: Positioning


Fiat Stilo: Positioning

Logo for Fiat Stilo: Positioning
Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives. With this interactive exercise, students can assume different roles (Managing Director, Marketing Manager or Sales Manager), deal with the decisions regarding a product´s positioning, and analyse the coherency of the decisions made in the company´s various areas.
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 14, 2009
Date Modified in MERLOT: July 14, 2009
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Submitter: idoia olazar
Keywords: Segmentation, Product Launch, Positioning


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
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Primary Audience: Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access. Navigator

Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States
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