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"Brand Management Microworld" icon

Brand Management Microworld

This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to 1) advertise first and then send in the sales force, or 2) send the sales team in to stockists and follow up with mass advertising once the product is on store shelves. This simulation is relevant to anyone who needs to understand how business resources can interact to improve performance. Includes pre-set challenges, user guide and teaching pack (which includes slide sets, notes, handouts, teacher guide). (Note: cost of use is GBP6.00 per student)


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