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Brand Management Microworld


Brand Management Microworld

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This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to 1) advertise first and then send in the sales force, or 2) send the sales team in to stockists and follow up with mass advertising once the product is on store shelves. This simulation is relevant to anyone who needs to understand how business resources can interact to improve performance. Includes pre-set challenges, user guide and teaching pack (which includes slide... More
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Material Type: Simulation
Technical Format: Executable Program
Date Added to MERLOT: February 17, 2003
Date Modified in MERLOT: September 05, 2008
Keywords: strategy, product launch


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Primary Audience: College General Ed, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Windows 95 and above; 5 MB disk space.
Language: English
Material Version: 1.2
Cost Involved: yes
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure


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