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Core competencies

Core competencies

This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of core competencies and their role in the development of a marketing strategy.

It is suggested that this would be done as a small group discussion, with report back to the overall class at the end. You should typically allow around 10 to 15 minutes for this discussion exercise....

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More about this material

Material Type:
Drill and Practice
Date Added to MERLOT:
September 10, 2019
Date Modified in MERLOT:
September 11, 2019
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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