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Material Detail

The digital consumer and the rise of a new paradigm for marketing

The digital consumer and the rise of a new paradigm for marketing

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P's of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed with information like never before and actually being inside the companies' business networks....

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 10, 2017
Date Modified in MERLOT:
November 12, 2018
Author:
Unknown (Know the author?)
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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