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The digital consumer and the rise of a new paradigm for marketing

The digital consumer and the rise of a new paradigm for marketing

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P's of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed with information like never before and actually being inside the companies' business networks.

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