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"Iberia Airlines" icon

Iberia Airlines

This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market and particularly to Barcelona. The case presents different options that the student has to evaluate. The case shows the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the one that Iberia uses) and the one that the low cost airlines use....

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