Material Detail
Iberia Airlines
This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market and particularly to Barcelona. The case presents different options that the student has to evaluate. The case shows the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the one that Iberia uses) and the one that the low cost airlines use....
Show More
Quality
-
Peer Review
-
User Rating
- Comments
- Learning Exercises
- Bookmark Collection (1) Bookmark Collections
- Course ePortfolios
- Accessibility Info
More about this material
- Mobile Compatibility:
- Not specified at this time
- Technical Requirements:
- Internet access, Internet browser, headphones/speakers
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain
