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"Bodaclick" icon


This interactive case study presents the evolution and growth of Bodaclick from its founding in the year 2000, to 2008. During this time, the business model has changed from a commission model based on the sale of products and services, to that of one mainly based around selling advertising on the Internet. The case study is narrated by the company’s managers, who analyze the events year on year. It also explores and explains the management decisions and the internationalization of the company. In addition, a guided virtual tour of the website is explained by the content manager, the person in charge of this area. Interactive graphs, press information, as well as other resources are also included.


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