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Material Detail

Essentials of Marketing Research: Exercises

Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to marketing research

Solutions to chapter 1 questions

2. Exploratory research design Solutions to chapter 2 questions

3. Conclusive research design Solutions to chapter 3 questions

4. Sampling Solutions to chapter 4 questions

5. Measurement and scaling Solutions to chapter 5 questions

6. Questionnaire design Solutions to chapter 6 questions

7. Data preparation and preliminary data analysis Solutions to chapter 7 questions

8. Report preparation and presentation Solutions to chapter 8 questions

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
January 12, 2011
Date Modified in MERLOT:
February 13, 2019
Author:
Submitter:
Cathy Swift
Primary Audience:
College Upper Division, Graduate School
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
unknown
Accessibility Information Available:
Unknown
Creative Commons:
unknown

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