1. Home
  2. Material Detail: Essentials of Marketing Research: Exercises

Material Detail

Essentials of Marketing Research: Exercises

Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to marketing research

Solutions to chapter 1 questions

2. Exploratory research design Solutions to chapter 2 questions

3. Conclusive research design Solutions to chapter 3 questions

4. Sampling Solutions to chapter 4 questions

5. Measurement and scaling Solutions to chapter 5 questions

6. Questionnaire design Solutions to chapter 6 questions

7. Data preparation and preliminary data analysis Solutions to chapter 7 questions

8. Report preparation and presentation Solutions to chapter 8 questions

Disciplines:
Go to Material  
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
January 12, 2011
Date Modified in MERLOT:
May 21, 2019
Author:
Submitter:
Cathy Swift
Primary Audience:
Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

Browse...

Disciplines with similar materials as Essentials of Marketing Research: Exercises
People who viewed this also viewed
Other materials like Essentials of Marketing Research: Exercises

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.
hidden