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Essentials of Marketing Research: Exercises

Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to marketing research

Solutions to chapter 1 questions

2. Exploratory research design Solutions to chapter 2 questions

3. Conclusive research design Solutions to chapter 3 questions

4. Sampling Solutions to chapter 4 questions

5. Measurement and scaling Solutions to chapter 5 questions

6. Questionnaire design Solutions to chapter 6 questions

7. Data preparation and preliminary data analysis Solutions to chapter 7 questions

8. Report preparation and presentation Solutions to chapter 8 questions

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