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Essentials of Marketing Research

        
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Essentials of Marketing Research

Logo for Essentials of Marketing Research
This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis."
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Technical Format: PDF
Date Added to MERLOT: January 12, 2011
Date Modified in MERLOT: July 23, 2015
Author:
Submitter: Cathy Swift

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
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About

Primary Audience: College Upper Division, Graduate School
Mobile Platforms: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessibility Information Available: unsure
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