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Essentials of Marketing Research

Essentials of Marketing Research

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis."

Disciplines:

Business / Marketing / Market Research

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More about this material

Material Type:: Open (Access) Textbook
Date Added to MERLOT:: January 12, 2011
Date Modified in MERLOT:: October 14, 2018
Author:: Paurav Shukla, Bookboon.com
Submitter:: Cathy Swift
Primary Audience:: College Upper Division, Graduate School
Technical Format:: PDF

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: no
Source Code Available:: unknown
Accessibility Information Available:: Unknown
Creative Commons:: unknown

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