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Material Detail

Essentials of Marketing Research

Essentials of Marketing Research

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis."

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
January 12, 2011
Date Modified in MERLOT:
October 14, 2018
Author:
Submitter:
Cathy Swift
Primary Audience:
College Upper Division, Graduate School
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
unknown
Accessibility Information Available:
Unknown
Creative Commons:
unknown

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