1. Home
  2. Material Detail: Essentials of Marketing Research

Material Detail

Essentials of Marketing Research

Essentials of Marketing Research

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis."

Disciplines:
Go to Material  
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
January 12, 2011
Date Modified in MERLOT:
July 29, 2020
Author:
Submitter:
Cathy Swift
Primary Audience:
College Upper Division, Graduate School
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

Browse...

Disciplines with similar materials as Essentials of Marketing Research
People who viewed this also viewed
Other materials like Essentials of Marketing Research

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.