Material Detail
Essentials of Marketing Research: Part II
'Textbooks on the subject of marketing research are often overwhelming to the layperson, focusing on abstract concepts and using difficult terminology in their explanations. By contrast, this short and accessible e-book primer, Essentials of Marketing Research: Part II, focuses in on fundamental concepts and techniques with a minimum of abstract theory. It can be downloaded for free here....
Show MoreQuality
-
Editor Reviews
- User Rating
- Comments
- Learning Exercises
- Bookmark Collection (1) Bookmark Collections
- Course ePortfolios
- Accessibility Info