Teacher-Friendly Experiential Learning Projects Reference Guide for Marketing Educators
This reference guide has been prepared as a reference for the 2011 Society for Marketing Advances Conference special session, Teacher-Friendly Options for Incorporating Experiential Learning Projects in Marketing Courses. This special session has been designed to familiarize marketing educators with effective experiential learning projects that are relatively easy to implement. Authors of this guide are William M. Madway, The Wharton School; Leslie Kendrick, Johns Hopkins University; Marilyn Lavin, University of Wisconsin-Whitewater; Katie E. Matthew, United States Military Academy; and Sandra Utt, University of Memphis. Published November 2011.
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