Material Detail

This is a free course offered by the Saylor Foundation.

'The purpose of this course, as governed by the textbook at its core, Understanding Media and Culture: An Introduction to Mass Communication, is to complete a fairly comprehensive examination of the evolution and impact of the media, primarily in the United States.  Each of the major media (newspapers, magazines, books, radio, movies, music, and television), as well as new media (electronic entertainment, social media, and the Internet), are examined from their conception to the present and future possibilities.  Emphasis is placed on how each media industry has evolved over time, responding to changes in society, technology, politics, and economics.  The course also explores the cultural impact of the media, from individual media products to entire industries, with particular emphasis on the cultural and ethical factors that influence production, consumption, and also, due to the advent of new media, participation.  Upon completing this course, you should be more conscious of how your viewpoints are shaped by and can shape the media with which you interact.  As a result, hopefully, not only will you be more critical as a consumer of media products but also more demanding and more creative as a participant and even a producer.'

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