This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary.
The site contains lectures, commercials and exercises that can be used by self-learners or teachers. There is software to help design an advertisement, and software to assess how persuasive an ad is. (After a one-hour online training course, novices can rate ads more effectively than experts can). Everything on the site is freely available as a public service.
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Glenna Pendleton (Faculty)
Noel Kowalski (Faculty)