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Material Detail

"Sexual Advertising Appeal: Fit with Brand?" icon

Sexual Advertising Appeal: Fit with Brand?

This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit with positioning because of the use of an sexual appeal in the campaign.

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More about this material

Material Type:
Case Study
Date Added to MERLOT:
January 19, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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