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Material Detail

Convert Customer Retention Rate to Lifetime Period

Convert Customer Retention Rate to Lifetime Period

This is a 5 1/2-minute video that explains that the customer lifetime value calculation relies upon an estimate of the average time period per customer. But how do you work this out? This video explains the simple formula to convert customer retention rates to lifetime periods.

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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