Material Detail
What Will Happen to Marketing in the Age of AI?
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.
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More about this material
- Material Type:
- Presentation
- Date Added to MERLOT:
- August 15, 2024
- Date Modified in MERLOT:
- July 10, 2025
- Author:
- Jessica Apotheker, Boston Consulting Group
- Submitter:
-
Cathy Swift
- Primary Audience:
- College Upper Division
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
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This work is licensed under a Attribution-NonCommercial-NoDerivatives 4.0 International
