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"What Is a Customer Journey Map?" icon

What Is a Customer Journey Map?

A customer journey map visualizes this experience, exposes pain points, and reveals opportunities for improvement. This article explores the essential components of a customer journey map and provides a step-by-step process for creating one yourself.

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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
September 23, 2025
Date Modified in MERLOT:
September 23, 2025
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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