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Material Detail

Creating Customer Journey Maps - Great Ideas for Teaching Marketing

Creating Customer Journey Maps - Great Ideas for Teaching Marketing

Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying decision process aspects of consumer behavior differences in market segments = by using different brand personas promotion, process, and people marketing mix elements = by considering brandtouch points brand management customer satisfaction loyalty and retention Structuring Customer … Continue reading "Creating Customer...

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Keywords:
consumer behavior, customer satisfaction, customer decision process
Disciplines:
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More about this material

Material Type:
Assignment
Date Added to MERLOT:
February 21, 2020
Date Modified in MERLOT:
February 29, 2020
Author:
Unknown (Know the author?)
Submitter:
Michelle Kunz
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Excel for template access
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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