Material Detail
Creating Customer Journey Maps - Great Ideas for Teaching Marketing
Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying decision process aspects of consumer behavior differences in market segments = by using different brand personas promotion, process, and people marketing mix elements = by considering brandtouch points brand management customer satisfaction loyalty and retention Structuring Customer … Continue reading "Creating Customer...
Show MoreQuality
-
Peer Review
-
User Rating
- Comments
- Learning Exercises
- Bookmark Collections (3) Bookmark Collections
- Course ePortfolios
- Accessibility Info