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CROSS-CULTURAL MANAGEMENT IN VIRTUAL ENTERPRISES

CROSS-CULTURAL MANAGEMENT IN VIRTUAL ENTERPRISES

Cross-Cultural Management in Virtual Enterprises challenges the foundations of traditional cross-cultural management by arguing that the dominant frameworks of the field are no longer adequate for understanding organizations that exist primarily through digital coordination across geographic, institutional, and cultural boundaries. Written for advanced master’s and doctoral students, the book reconceptualizes culture not as a fixed national...

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