Material Detail

Consumer Culture

Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the development of a "consumer culture" and how consumers make decisions. There is course content provided as well as examples of print and video ads to illustrate the concepts.

Disciplines:

Business / Marketing / Consumer Behavior

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More about this material

Material Type:: Presentation
Date Added to MERLOT:: October 29, 2003
Date Modified in MERLOT:: June 12, 2018
Author:: Terry Dugas, Nebraska Educational Telecommunication
Submitter:: Cathy Swift
Primary Audience:: College General Ed

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: no
Source Code Available:: no
Accessibility Information Available:: no
Creative Commons:: no

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