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"Customer-Driven Marketing" icon

Customer-Driven Marketing

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with word-of-mouth marketing. Specific topics include Generating Referrals, Word-if-Mouth Marketing, and Customer Data.
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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
July 25, 2004
Date Modified in MERLOT:
August 6, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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