Material Detail

VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. The Site includes: what VALS has done for businesses in the past, what differentiates the VALS types, VALS handbook designed for the academic community (must purchase), and survey to find out your VALS type.
Rate

Quality

More about this material

Browse...

Disciplines with similar materials as VALS Market Segmentation- Personality Traits and Consumer Behavior

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.
ankit saini
ankit saini (Staff)
1 week ago
User like and use it because of the trustworthiness which come from the long time of the services https://foxdownload.org which is provided by the download mozilla firefox. And in the duration of the running if by chance it show any type of the error so it means it wants any type of the update and that all kind of the related operation can be done easily by the support of the firefox for windows.
Deb Tech
Deb Tech (Faculty)
5 years ago

I use the VALS quiz in several marketing classes. A review of the different categories - after the students have taken the quiz - is quite beneficial. An overview is found at: http://www.strategicbusinessinsights.com/vals/ustypes.shtml

Used in course? Yes
Time spent reviewing site: 10 minutes