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Copywriting: Learn the Secrets to Writing Words that Sell (The Art of Writing)

Copywriting: Learn the Secrets to Writing Words that Sell (The Art of Writing)

This is a textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a Kindle device—with the free Kindle app for smartphones and tablets.  Download the app for your device and start reading for free. 'Copywriting when done well is pure art much in the same way as a great picture or painting; it pulls on the emotional strings that dictate our buying habits. Whenever I write I try to keep in this in mind. But more importantly I realise that my words won’t even be read if I haven’t considered several crucial factors.  Audience - Who is my target audience? Who is going to be reading what I write? Why are they reading what I write?  Features or Benefits - Depending upon my audience will dictate whether I focus upon the features or benefits of a... Show More
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