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Material Detail

Choosing Advertising Mediums

Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to the weather. Designed for small businesses, the suggestion is that each message in each medium should be examined to find the best vehicle for promoting a product. This comes from a book that is available for sale, but this part is free.... Show More
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
August 9, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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