1. Home
  2. Material Detail: “LINKS Brand Audit”

Material Detail

LINKS Brand Audit

LINKS Brand Audit

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students iteratively purchase marketing research studies for their brand auditing effort. (NOTE: There is a $15 per student charge fo the simulation)
Disciplines:
Go to Material
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

  • Peer Review
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Material Type:
Simulation
Date Added to MERLOT:
September 9, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

Browse...

Disciplines with similar materials as LINKS Brand Audit
People who viewed this also viewed

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.