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Material Detail

LINKS Brand Audit

LINKS Brand Audit

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students iteratively purchase marketing research studies for their brand auditing effort. (NOTE: There is a $15 per student charge fo the simulation)
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More about this material

Material Type:
Simulation
Date Added to MERLOT:
September 9, 2005
Date Modified in MERLOT:
December 11, 2007
Author:
Randall G. Chapman  
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

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