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Material Detail

Buyer Behavior Unit for Introductory Marketing

Buyer Behavior Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
December 5, 2005
Date Modified in MERLOT:
August 23, 2017
Author:
Louise Ripley, York University, Toronto  
Submitter:
Theresa Clarke
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

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