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Buyer Behavior Unit for Introductory Marketing

Buyer Behavior Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.

Disciplines:

Business / Marketing / Consumer Behavior

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More about this material

Material Type:: Reference Material
Date Added to MERLOT:: December 5, 2005
Date Modified in MERLOT:: June 12, 2018
Author:: Louise Ripley, York University, Toronto
Submitter:: Theresa Clarke
Primary Audience:: College General Ed
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: no
Source Code Available:: no
Accessibility Information Available:: no
Creative Commons:: no

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