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Course ePortfolio

SCC MKT 314 - Mom

This course examines advertising as a marketing communications tool. Emphasis is placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.

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Pedagogical Approach

Course can be taught 100% online.  Classroom is collaborative activity based.

Learning Outcomes

Upon completion of this course, the student will be able to:

  • examine the major social and economic impacts of advertising in the United States.
  • describe how the advertising industry operates and produces advertising through the work of advertisers, agencies, media, and suppliers.
  • evaluate the various advertising media, including television, radio, magazines, newspapers, outdoor, internet, social media, direct mail, and other media.
  • create and produce advertising examples for magazine ads, television and radio commercials, social media, and billboards.
  • work together in groups to create and present media advertising for an advertising campaign.

Assessment

Activities, homework assignments, and exams

Other Information

None