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"Sony's Battle for Video Game Supremacy" icon

Sony's Battle for Video Game Supremacy

In this case, "the launch of the Sony PlayStation 3 is a mere week away and Sony Corporation’s CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry." The Learning Objective is "to illustrate how network externalities and complementary assets affect strategy and competition."
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