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Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. Primarily, social marketing aims to effect behavioural change in the pursuit of social goals and objectives, as opposed to financial or other objectives."  It contains diagrams as well as activities that can be accessed.  It could be used as a supplement to any Marketing course where an emphasis on social marketing is included.

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